Thursday, October 20, 2016

York Boulevard panaderia prepares for more change

Elsa bakery sign highland park 7-11-2016 1-34-41 PM

Storefront ReportHIGHLAND PARK —  It’s been three years since Edmundo Rodriguez and son Mario took over Elsa’s Bakery, the York Boulevard panaderia that had been serving up Mexican pan dulce to generations of residents.  They added coffee and other items to adapt the panaderia to a gentrifying neighborhood, where customers were flocking to juice shops, French restaurants and vegan doughnut shops nearby.  Now, Elsa’s is undergoing another transformation, but it’s taking much longer than expected.

In late March, the bakery’s windows were papered over, the doors were shut and a notice taped to the front informing customers that Elsa’s would reopen in about six weeks after a kitchen remodel.  But customers on Yelp! have noted that the bakery has now remained closed for nearly four months without any indications that it will be reopening soon. What’s going on?

Don’t worry, says Edmundo Rodriguez. Elsa’s will reopen but don’t expect the same panaderia. He said in an email:

“What started out as a minor remodeling project has turned into a full-scale remodeling job. Here is where are are…Barrio Planners in East Los Angeles are the architects designing the NEW Elsa’s. It will be a full service Mexican/Latino Fusion restaurant. It will remain Elsa’s! Once the plans are approved, it should take us about 10 weeks to complete the job.”

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  1. So excited to see what they do and what they will serve. I love Elsa’s especially their wedding cookies!!!

  2. Such an underrated bakery. Their… cheese rolls? not sure what they’re called… are way up there with Porto’s. In fact I prefer them because they’re bigger and have more cheese, just not as flaky. SO GOOD!

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