VICTOR HEIGHTS –– The Eastside Market Italian Deli is hidden away in Victor Heights, where densely packed homes and apartments rise up a steep hill north of Sunset Boulevard near the 110 Freeway. Despite being tucked into a mostly residential neighborhood, come lunch time hungry customers descend on the corner market on narrow Alpine Street and deli to line up at the counter and order sub sandwiches, lasagne and other Italian-American fare. Now, after nearly 90 years in business, there’s a proposal to honor the market by naming the intersection of Alpine and Figueroa Terrace as “Eastside Market Square.”
A City Council motion introduced by Councilman Gil Cedillo says the Eastside Market is a vestige of when Victor Heights was a predominantly Italian-American neighborhood in the 1920s. Says the motion:“Originally opening in 1929, the Eastside Market was a grocery and meat market. As community demand shifted during the 1930’s and 1940’s, the Eastside Market joined forces with Pontrelli and Laricchia Sausage Company and together they capitalized on the demand for wholesale and retail foods. In 1959, Johnny Angiuli began to work for the Eastside Market. By 1965, Eastside Market was the last standing of the original four Italian markets. In 1974, Johnny Angiuli and his brother Frank Angiuli became owners of the Eastside Market which evolved into a counter sandwich service.”
This year began with Angiuli turning over daily business operations to his sons Anthony, Rocky, and Vito.
If the City Council adopts Cedillo’s motion, signs reading “Eastside Market Square” will install ceremonial signs at the intersection.
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