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The oldies never went out of style at Sounds of Music in East L.A.

Rascal and Lola of Boyle Heights look through CDs at Sounds of Music | Aurelio Jose Barrera

By AURELIO JOSE BARRERA

EAST LOS ANGELES — On a recent afternoon Could It Be I am Falling in Love by the Spinners played at the Sounds of Music on Whittier Boulevard. The 1973 hit was released only a couple of years after Carlos Reyes bought the record store – then known as Hollywood Discount Records – from former Los Angeles disc jockey Dick “Huggy Boy” Hugg. I remember that back then the store was filled with vinyl records. Now, most of the music sold is on CDs, but Reyes, who still owns the store, continues to stock a great selection of original and re-issued vinyl LPs and many boxes of loosely organized 45s.

Back in the 70s, the Sounds of Music at the corner of Whittier and La Verne Avenue was a regular stop on my visits to the boulevard. My cousin Martin and I would take the Kern Avenue bus to Whittier Boulevard and walk east. I could find Led Zeppelin, Uriah Heep and Rolling Stones while Martin could find The Delfonics, Richie Valens and Thee Midniters. The store is still filled with a huge variety of genres of music. You can find Tex-Mex, Punk, Oldies, Hip Hop, Mariachi, Disco and so much more.

While I was looking around at all the posters, t-shirts, banners, stickers, posters and collectables, a customer entered and asked Mario Reyes,  the owner’s son, “Is that your ’60 parked outside? I have a ’59” A real sense of community and its history filled the store as they talked about their Chevy El Caminos and other classic cars from the Eastside. The place is not only full of old memories, new ones seem to be made every time one walks into the Sounds of Music.

Posters on the ceiling | Aurelio Jose Barrera

A 45 single of Popcorn by Hot Butter | Aurelio Jose Barrera

99 cent 45s | Aurelio Jose Barrera

A variety of pipes and the smoking paraphernalia | Aurelio Jose Barrera

Owner Carlos Reyes | Aurelio Jose Barrera

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2 comments

  1. One of the few old school businesses left. Sometimes i go buy cds to support the business even thoigh im usually on spotify. Nice article.

  2. LOVE EAST L.A BOYLE HEIGHT FROM BK IN MY DAYS CRUSEING THE BLVD ….TO MY FIRST GANG FIGHTS AROUND THIS DISCOUNT STORE …BUYING MY L.P.Z N 45s BEEN GOING TO THIS SPOT SINCE 1982….TILL PRESANT COME DWN TO EAAT L.A N CHECK IT OUT

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