Quartz, the business website, reports on a shift in fashion and lifestyle that supposedly marks the decline of New York’s “Brooklyn lumberjack” and the ascendancy of the “Silver Lake shaman” among young consumers. This “easygoing wave” of culture and style that began in the hills of Silver Lake, Los Feliz, and Echo Park is “on the verge of becoming a global tsunami,” said Quartz.
So, what is this “Silver Lake shaman” look? Quartz describes the “neo-hippie aesthetic” this way:
“If the Brooklyn lumberjack was nostalgic for the 1870s, the Silver Lake shaman yearns for an imaginary era that melds the flowing gauze dresses and high-waisted dungarees of the 1970s with the minimalism of the 1990s. The SLS seems to long for a simpler life, where dyeing fabric with wildflowers or brewing coconut oil-based skin salves take precedence over dialing in to conference calls. (Same!)
While the tech bros of New York and San Francisco—and even the west side of LA, where Snapchat, Facebook, and YouTube reside—embrace uniform dressing via Uniqlo, Bonobos, and this J.Crew gingham shirt, the east side shamans’ clothing is distinctly anti-tech, with natural textures, sun-bleached colors, and finishings that suggest a human touch.”
And don’t forget your “crystals, smudge sticks and essential oils” reminds the story.
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