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Will Wells Fargo play the Grinch at this year’s Atwater Village Christmas Tree Lighting?

ATWATER VILLAGE — August is not yet over but it’s never too early to start planning for Christmas. At least that’s approach of those who organize the neighborhood’s annual holiday tree lighting ceremony. But, as planning got underway for this December’s event, organizers were shocked when they found out that the Wells Fargo branch on Glendale Boulevard would no longer host the holiday ceremony after 25 years, reports The Los Feliz Ledger.

The bank’s parking lot has served as a convenient place for the holiday celebration since it’s right nearby the neighborhood’s official Christmas tree, an approximately 85-foot-high redwood that towers above the Glendale Boulevard median at Brunswick Avenue, right across from the bank. The same lot also hosts the neighborhood farmers’ market.

Unless organizers purchase a $5 million liability policy, the bank could not allow its lot to be used for the event,  Shelli-Anne Couch, one of the organizers told The Ledger.  Organizers said they have only enough money to stage the lighting and one-day festival, prompting them to look for another site.

It’s not the first time the Atwater tree-lighting ceremony has caused a fuss.  Nearly a decade ago, residents and business owners were divided over efforts changes to the ceremony.

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5 comments

  1. They should just purchase the liability insurance it can’t be that expensive, maybe a few hundred dollars? I paid $104 for a $1M liability insurance for a birthday party with about 50 guests. The bank has to cover itself in case someone gets injured.

    • Agreed, though it would be best if the Atwater organization paid for it and Wells Fargo reimbursed them for the full the amount. Wells Fargo desperately needs some good pr nationwide, they should easily be able to cough up $500 or so. I just heard yet another story today about their mess.

  2. Why doesn’t Wells Fargo open up a few fake accounts to make their customers unknowingly pay for it?

  3. the insurance coverage is actually several thousand dollars for an event of this size

  4. The Atwater Village Farmers Market is also going through the same thing. The market wont be there for long.

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