Silver Lake wine shop toasts female winemakers

Vinovore wine shop in Silver Lake

Photo by Jacqueline Fernandez


SILVER LAKE — A new female-driven wine shop is making its home in Silver Lake. It is one of the few wine shops in the country focused on female winemakers.

Vinovore, a play on the word carnivore, held a grand opening last week in its small storefront on Hoover Street in a neighborhood that seems to be enjoying a wine shop renaissance. Vinovore opened several blocks west from where Psychic Wines, which will specialize in natural wines, plans to open on Bellevue Avenue. Meanwhile, neighborhood wine shop stalwart Silverlake Wines on Glendale Boulevard is planning a big expansion.

“I wanted to bring something new and different to the genre of the wine shop,” said co-owner Coly Den Haan, who is also one of LA’s first female sommeliers. “I felt like it was a good time to focus on female winemakers.”

“Not that I don’t enjoy male made wine, but there are so many great female made wines that I can make it my focus.”

Coly Den Haan of Vinvore wine shop in Silver Lake

Coly Den Haan | Courtesy White Oak Communications.

Den Haan partnered with developer Dean Harada to create the wine shop. They met when Den Haan still owned The Must, a former Downtown L.A. wine bar.

“At first we thought about creating a restaurant, but then we decided to open a shop,” said Harada.

The small, warm shop offers a variety of wines ranging from $9 to around $50. If you’re feeling fancy, there are bottles ranging in the hundreds as well.

They also sell “beast boxes” with not just the typical wine gift box goods. Aside from a wine bottle, they come with slinkys, rose gold bottle openers, and playing cards.

To make it easy for customer to find the wine they want, Den Haan created an animal-inspired twist on the wine tasting chart.

Each bottle is color coded to an animal. For example, the “Gold Owl” wines are “old-world whites, important whites, real champagne,” suited for a mood that’s “impressive, fabulous, bacchanal.”

Vinovore officially opens September 22 from 11 a.m. to 10 p.m. They are located at 616 N Hoover Street.

Jacqueline Fernandez is a Los Angeles-based reporter who’s written for various media outlets such as Los Angeles Wave, The Miami Herald and WLRN-Miami Herald News.

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