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Will Blue Bottle Coffee still be cool after corporate giant Nestlé becomes majority owner?

Blue Bottle in Los Feliz

Blue Bottle in Los Feliz

A reputation for high-end coffee and sleek, minimalist interiors have attracted plenty of customers to Blue Bottle Coffee stores in Echo Park, Los Feliz and elsewhere. Many of those customers — as well as staff — will be buzzing today about the fate of Blue Bottle after Nestlé, the world’s largest coffee producer, said it had purchased a majority ownership stake in Blue Bottle.

The deal gives the Swiss beverage and foods giant a boost in the premium coffee business, where Blue Bottle’s reputation and cachet have generated a loyal base of customers willing to pay extra for its products. Meanwhile, Oakland-based Blue Bottle, which operates 55 stores in the U.S. and Japan, can tap into Nestle’s massive resources as it continues to expand. In addition to retail shops, Blue Bottle Coffee has also launched ready-to-drink and roast and ground products that are sold online and in the retail markets.

Blue Bottle will continue to operate as a separate company, with Bryan Meehan remaining as CEO and founder James Freeman as Chief Product Officer.

“My goal as CEO has been to secure a sustainable future for Blue Bottle Coffee that would enable it to flourish for many years to come,” said Meehan in a statement. “I’m excited to work with Nestlé to take a long-term approach to becoming a global leader in speciality coffee. We felt a real kinship with the team and knew it was the right move for us.”

Blue Bottle opened it Echo Park store at 1712 Sunset Boulevard in August 2015 and a Los Feliz outlet at 2066 Hillhurst Avenue this past May.

Blue Bottle Coffee in Echo Park

Blue Bottle Coffee in Echo Park

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6 comments

  1. it was never cool

  2. still be cool? it’s a freaking coffee shop..who cares

  3. All the coffee will taste like chocolate milk.

  4. NESTLE….? The worst of the worst. Silly sellout !

  5. Where’s the best espresso drink around HLP?

  6. They’re like the Apple Store of coffee shops. What’s in the Blue Bottle? Probably just hype.

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