By JACQUELINE FERNANDEZ
EAST HOLLYWOOD — Butter Cake Shoppe has come a long way from when Sasha Gustafson worked out of her kitchen and dining room. Now, Gustafson is preparing to move her bakery from a small space into a larger storefront in the 700 block of N. Virgil Avenue in Virgil Village.
“When I first started, I baked out of my home kitchen and decorated cakes in my dining room,” said Gustafson, 32. “Eventually I painted my dining room pink, hung my neon sign, bought an extra fridge and started hosting tastings out of there as well. Eventually I got too busy and was running low on space which is why we ended up where we are now.”
Her new bakery and shop on Virgil will have 1,800 square-feet of space after combining two storefronts. This will allow Gustafson to finally work in a kitchen large enough to give her clients more options to select among the cupcakes, cookies, and custom cakes she now bakes.
The menu will remain the same, except that Gustafson will be able to offer her cupcakes and cakes in their full assortment of flavors. She will also sell ready-made cakes available for same day purchase, which is something she’s wanted to do for a long time. The new bakery will also have seating for approximately 12 to 15 customers.
Gustafson initially didn’t plan on becoming a baker. She was pursuing a BA in psychology at UC Santa Barbara when her boyfriend (now husband) moved in with her. She wanted to impress him with her cooking and baking skills.
“It didn’t take long for me to realize just how happy I was in the kitchen, so after a long and difficult conversation with my boyfriend, I decided going to culinary school in Paris was my next step,” she said.
After culinary school, Gustafson worked at a restaurant plating and creating restaurant-style desserts later at a bakery that specialized in custom cake decorating. There, she grew into a head baker, a top decorator, and a traveling trainer. Meanwhile, she started to grow her home business of custom cake baking and decorating.
It wasn’t until 2015 that she felt it was time to quit her full-time job to focus on expanding the Butter Cake Shoppe, which is expected to move into its new space in mid to late spring 2018.
Butter Cake Shoppe will be located at 717 N. Virgil Ave.
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