Shoe Palace prepares to open Echo Park store

New Shoe Palace preparing to open in Echo Park

Echo Park – The bright pink of the former Out-of-the-Closet store at the corner of Sunset Boulevard and Lemoyne Street has been painted jet black as the Shoe Palace athletic shoe store chain prepares to open its latest outlet.

A crew was busy stocking shelves and racks over the weekend in the newly renovated interior. Shoe Palace officials have not responded to emails and phone calls seeking more information about the new store. But the store could open as soon as early this week, said one worker at the Echo Park location.

The chain, owned and operated by the Mershos family, has grown to about 100 stores since it was founded in San Jose 25 years ago.

Out of the Closet, a charity thrift store, closed earlier this year after failing to reach a deal with the landlord for the building, a former Woolworth’s store. The landlord had been asking about $30,000 a month in rent. for the building, which includes  which includes nearly 6,000-square-feet of ground floor space plus a large basement and mezzanine.

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  1. Usually I’m excited by new businesses opening.

    Somehow this just doesn’t seem to fit the area.

    • why ? because it isnt “upscale” ?
      Can a business only qualify if it has 20 dollar avocado toast and 15 dollar “craft cocktails”?

      Welcome to the neighborhood from those of us born and raised here !

      • My comment was aimed at it being a chain. If anything the thrift store was a way better fit than this loud chain sneaker store. But the “market” will determine if they made the right move or not.

        @santo your comment pretty much shouts out that you’re obviously someone with a massive chip on their shoulder “welcome from those of us born and raised here” WTF does that mean? Sorry dude, being born and raised in EP doesn’t give you any special or different rights than anyone else. Your post just makes you sound like the Latino version of a Trump Supporter.

  2. This is so awful. This is a chain that’s usually found inside mall, i.e. Glendale Galleria and Hollywood & Highland. Doesn’t fit the neighborhood at all. And I wish the black/grey paint trend will go away. It basically creates an aesthetic black hole.

  3. A shoe shop right in the middle of an area full of bars and restaurants makes no sense at all. And I highly doubt there’s a large percentage of Echo Park residents that will shop here. I predict this business will fail rather quickly

  4. More shoe stores. Less coffee shops.

  5. Ooops! Someone screwed up. This is not certainly NOT what best serves the neighborhood nor the chain store in question. It should be in a mall… and that key stretch of EP’s downtown should NOT BECOME A MALL.


  6. We had a perfectly good shoe store two blocks away — Crown Shoes — which closed to become a hipster barbershop. If the neighborhood couldn’t support that business, I don’t see how it can support a new shoe store that’s more than double the size of the one that closed.

  7. I’m definitely shopping for shoes there!

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