ECHO PARK — “Natural ingredients based drinks”? A $15 glass of champagne? $14 beer flights? What has happened to the Gold Room? The popular Sunset Boulevard dive bar has gone upscale after being closed for several weeks of remodeling. The new look and vibe may attract new customers but it is not going over well with many of the old patrons.
The bar reopened last week with a message from longtime owner John Perez and family taped to the front window explaining the change inside:
“If you haven’t noticed it we have tried to keep up with the so often changing Echo Park. Changing throughout the years yet trying to stay true to the dive bar look. Now 2017 has brought in a whole new chapter to this story …. same owner but now with a new look and a whole new menu ….We realized some of you might see it and not feel at home but we want to reassure everyone that we will try our hardest to give the best service possible along new great quality products.”
Despite the owner’s reassurances, many Gold Room patrons have taken to Yelp!, Twitter and Instagram to voice their displeasure at the newest incarnation of the Gold Room:
“Way to ruin a great, local dive! The Gold Room used to be one of my favorite places to come hang out with EP’s finest, listen to Vicente Fernandez and Enanitos Verdes on the juke, enjoy some free tacos or shrimp soup, order a tequila shot + tall can for $4, and remember all the reasons why I love living on the east side and not in Venice. Unfortunately, much like most of the junction, this place has succumbed to the dark side that is overpriced hipster bars. No more micheladas?? If I wanted a fancy wine list I would head over to El Prado. Do you even know who your loyal clientele is? Truly the end of an era..” —Hazel A. on Yelp!
I always said that Echo Park would be dead once the Gold Room yuppified. Shut it down, y’all. Old hood is D-O-N-E. (Also, I’m heartbroken) https://t.co/LaJVTDkUCQ
— Kat Bee (@katbeee) July 11, 2017
I go to The Gold Room to inhale specials and drink cheap beer. Not savor a fucking Belgian wit or IPA.
— Manuel Leon (@Starmanuel) July 8, 2017
If customers are still searching for a dive bar experience in Echo Park, they might want to head over to El Chubasco, a few blocks east on Sunset. But you better hurry. The place already has its own Instagram.
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