Convenience — not size — matters at the newly opened Glassell Park Target

Photo by Jacqueline Fernandez

By JACQUELINE FERNANDEZ

GLASSELL PARK — There are no elevators, jammed cartolators or rows of aisles that seem to stretch on for infinity. No, the new Glassell Park Target that quietly opened on Wednesday is not your typical, giant discount store.

Instead, the small-format Target, which replaced a Fresh & Easy on Eagle Rock Boulevard at El Paso Drive, is built with convenience and quick-shopping trips in mind. There is still a lot of space — 32,000 square-feet. But’s that’s small compared to a typical Target, which can sprawl over 175,000-square feet for a “super” Target.

“Our pet section is in just one aisle, compared to three you would find at the bigger stores,” said Jose Sanchez, the Glassell Park’s store team leader.

The layout of the Glassell Park store in part reflects customer surveys, which showed high demand for health and beauty supplies as well as food. Not surprisingly, the beauty and health section is directly to the left as you enter the new store. A large grocery and foods section — with a variety of grab-and-go items, frozen foods, wine, beer, and fresh produce. — take up a large section in the back of the store.

“Our market and beauty/health section are the same size as a regular Target,” said Sanchez, Glassell Park’s store team leader. “It’s nice to have the flexibility of adjusting what we carry to what the customers want.”

The store also offers apparel, home décor, toys and sporting goods, select kids’ and baby products, tech accessories. There’s also a Starbucks, A CVS Pharmacy and a Target Mobile and Order Pickup. Despite the smaller size, the aisles aren’t narrower than ones in a regular Target.

Eleven small-format stores opened across the country this week, including outlets in Mission Hills and the City of Orange. In 2018, Target plans to open two more small-format stores In Burbank and Koreatown.

According to the Orange County Register, these small-format stores are a response to the “overwhelming competition” from Amazon and extreme discount retailers. A report by Inmar Willard Bishop found that mass merchandise retailers saw sales decline 12.5%.

Photo by Jacqueline Fernandez

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