Glassell Park Target store sets October opening date

Photo by Matt Hartman

BY HELIN JUNG

GLASSELL PARK — The storefront at Eagle Rock Boulevard and El Paso Drive no longer looks like a Fresh & Easy market. It is now very much a Target – albeit smaller than a traditional store.

Signage is up on the building and around the parking lot, and crews are working overtime to get the store ready for its Oct. 18 soft opening.

Exterior work, which appears to be nearly complete, closely resembles a rendering provided earlier this year. Fresh & Easy’s green wall has been painted over with gray, and large sections of the facade are Target’s signature shade of red. Shelves and registers have already been placed inside the 32,000-square-foot store. A banner along the chain link fence advertised that the store is now hiring, though it was difficult to find any available opportunities on the corporate careers site.

Photo by Helin Jung

In addition to a CVS Pharmacy and a Starbucks, this smaller-format Target location will offer “fresh grab-and-go grocery items, men’s and women’s apparel and accessories, select kids’ and baby products, toys and sporting goods, health and beauty products and more,” according to a release. A company spokesperson told The Eastsider in May that Target would also be applying for a liquor license for the sale of wine, beer, and spirits.

Many Glassell Park residents have objected to the appearance of another trademark bullseye in such close proximity to existing Target locations in Eagle Rock and Glendale. But the chain is pressing ahead with its plan to expand its footprint in Los Angeles with new locations opening across the area through 2018.

A Target rep said in an email that grocery items will represent 20 percent of the store to reflect community needs. “The Glassell Park store will have the same breadth of food and beverage categories as a traditional grocer but in a more convenient and curated package.”

Grocery offerings will include fresh produce and meat, dry goods, Hispanic and Asian items, grab-and-go selections, and dairy and frozen foods.

Helin Jung is a freelance writer in LA

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