Forever 21’s new Lincoln Heights home./Photo courtesy Forever 21

The businesses that occupy the large and faceless warehouses and industrial buildings along Mission Road in Lincoln Heights suddenly have a high-profile and fashion-conscious neighbor in their midst: Forever 21.  Last week, company and city officials gathered to celebrate the opening of the retailer’s new headquarters, a former Macy’s distribution center that has been dressed up with walls of glass, stark white interiors and landscaped courtyards.  Not only will Forever 21 bring about 2,00o corporate and distribution jobs to Lincoln Heights, the company new home also brings a sleek corporate-campus style that is rare in this part of town.

The renovation project, which was designed by Forever 21 staff in collaboration with Culver City architect Brian Reiff, involved creating a corporate headquarters and efficient distribution center inside the sprawling, two-story complex on Mission Road near Soto Street.

The move to Lincoln Heights brings Forever 21, which had been based in Vernon closer to its Eastside roots.   The company’s first store, then known as Fashion 21, was opened on Figueroa Street in Highland Park in April 1984.

Fashion on display. Photo courtesy Forever 21

Warehouse before renovation./Photo courtesy Brian Reiff

After renovation./ Photo courtesy Forever 21

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